The App Store will soon start displaying ads

Don't freak out. Ok, maybe freak out a little bit. The App Store is about to get ads in the search results. It sounds worse than it is though.

Phil Schiller, Apple’s Worldwide Marketing SVP, was given the responsibility of overlooking all App Store leadership 6 months ago. He announced a few changes recently, including Search Ads. Search Ads, as the name suggests, will allow developers to advertise their apps at the top of the App Store's search results.

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Hey Siri, it's time for iPhone to open up!

Siri

Siri has been around for almost five years now. She started as a personal assistant that can tell you if you need an umbrella, now she's.. well, a personal assistant that can tell you if you need an umbrella.

Ok, that was mean. Surely Siri does get better with every major iOS update. She (or now even he) can speak multiple languages, control your house with HomeKit and do a whole lot more than she could five years ago. There is however one problem with Siri which lead me to sharing this post. It's a problem that strongly reflects Apple's closed ecosystem, a problem that Google Now does not suffer from: lack of third party app integration.

Here's a simple example:

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