Don't freak out. Ok, maybe freak out a little bit. The App Store is about to get ads in the search results. It sounds worse than it is though.
Phil Schiller, Apple’s Worldwide Marketing SVP, was given the responsibility of overlooking all App Store leadership 6 months ago. He announced a few changes recently, including Search Ads. Search Ads, as the name suggests, will allow developers to advertise their apps at the top of the App Store's search results.
Phil Schiller, Apple’s Worldwide Marketing SVP, was given the responsibility of overlooking all App Store leadership 6 months ago. He announced a few changes recently, including Search Ads. Search Ads, as the name suggests, will allow developers to advertise their apps at the top of the App Store's search results.
